Communication Design
The new information technologies afford nearly instantaneous feedback. Consequently, communication design has moved from being a one-way transmission of the message to being an interactive scenario that unfolds rapidly over time. But we, as designers, do not yet have the knowledge, processes, or tools to deal with the unfolding of the interactive flow of information.
The design education system is struggling to keep up with the demands of these new challenges. Students want to be prepared to live and work in the interactive world, but those who teach them are struggling even to learn the new tools, How can we teach the next generation of designers when we don’t understand the tools or the media?
We are at a crossroads in communication design. Design and marketing professionals sell “experience design.” Some Web design firms proudly claim to be able to “manufacture experience.” Do they really think they have the ability to design or to manufacture an experience for someone else? Do they think they have the right to determine what other people experience? Unfortunately many claim to be doing so.
Tags: Communication